What Is A Landing Page Anyway?

When companies have a product they want to promote, or an event they are sponsoring, their web designer will generally recommend they create a landing page. So what is a landing page anyway? A landing page is just that, it's a page that the visitor arrives at when they have clicked on a link from another site.

This page takes the visitor to a separate web page that has specific information on it about the product the company is promoting or the event they are hosting. It's very different from the web site that covers all of the products or services that the company provides.

There are some misconceptions about these pages, such as:

1. All information about the product should be included to avoid having another site.
2. It should be really flashy with numerous special effects and bright colors to catch everyone's attention.
3. It should include the history of the company, all product features, and the pricing.

The landing page is supposed to contain just enough information to get them interested in finding out more and continuing on and either buying the product or service, or signing up for the event.

When the company marketing group first decides to advertise this new product or special event, they will ask what a landing page is. What are some of the conditions that should be considered when they are putting ideas together to create this page?

1. The information on this page should be concise and to the point.
2. It should have enough information to make visitors want to follow additional links to more information about the product or service without telling everything.
3. It should have menus or icons that are very easy to navigate and it should have a clean, crisp look and feel.
4. The wording should be easy to understand.

If it's interesting enough, it will drive numerous potential new clients to the home page. There are some things that will help make the page interesting:

1. A "call to action" that indicates there is a limited amount of time to sign up for the event or the get the new product at a special "introductory" price that's visible in multiple areas.
2. The landing page should be devoted to the targeted product or event.
3. The wording should be short and snappy, or even bulleted.
4. Pictures of the target product, or a flyer of the event, are excellent components of the page.

For marketing people who ask "what is a landing page anyway?" they will soon find out it's a great marketing tool that when done effectively can reach a whole new market of potential customers.

Source: http://ezinearticles.com/6262587

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